Does Your Business Plan Include A Marketing Plan?
A marketing plan for small business must fit with your business plan. Many people are confused and think that these are one and the same. In fact, they are quite different. But I digress. Together, they must speak to who you are as a business, what you do and what you don’t do as a small business. A business plan clearly states what your goals are as a small business. Herein lies the difference: your marketing plan for small business must streamline HOW you will achieve those goals and HOW you will stay focused on who you are and what you do as a small business. Eyes wide open and all eyes involved: that is the best plan for the marketing for small business.